Thursday, December 17, 2009

Can someone help me figure out a topic for a marketing term paper?

The purpose of the paper is to review the key topics covered during the course. The term paper will focus on products that are offered by large companies. Your assignment is to:





Identify a product that is purchased by consumers. You should choose a product with a large sales volume to ensure that there will be sufficient information available. As a guideline, the product should have yearly sales of at least $20,000,000. Also, products that are advertised on television generally fit within this category.Can someone help me figure out a topic for a marketing term paper?
You haven't told us what key topics were covered in class, so all we can do is give you examples and you'll have to decide which ones fit the key topics. I'm guessing any consumer product with a large sales volume would fit.





Cars - Honda Accord


Computers - Sony VAIO


Cell phones - Samsung (pick a specific one as your product)


Cell phone calling plans - Verizon


Chocolate - Hershey bars


Cat food - Purina








And those are just things starting with C! Pick something you like to buy. Go to the corporate website for that product to check its yearly sales figures or just assume that if it's big enough to be advertised on TV it'll work.





Then list those key topics and relate your chosen product to each one for your paper.

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